Scale MotionServices & compensation
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Scale Motion presents2026 service guide

Motion for
your business.

A clear, configurable overview of the systems we can build, operate, and improve together.

Build your plan

Working session

Strategy call notes

Capture the client context, next steps, and the source material that supports the recommendation.

Strategy files & links

A shareable link is easiest for collaboration. You can also upload a file and the saved proposal will create an unlisted link.

or
or
or
Next Appointment Availability
Option 1
Option 2
Option 3
01 / Websites

Built to rank, explain, and convert

Full website development.

A fast, ownable website system built around clear content, reliable infrastructure, and the path your buyers actually take.

AstroFast front end
SanityStructured content
VercelPreviews + delivery
Search + analyticsEvidence returns
2–4 week production timeline · draft review within 2 weeks

A five-page website, or three standard pages plus one landing page. Contact, privacy, and terms pages are included at no charge.

  • 50% due upfront; 50% due after approval and before launch
  • Astro + Sanity recommended for strongest performance and structured content
  • Webflow, Framer, and WordPress supported when they better fit the business
For pages beyond the website foundation

An additional custom standard page using the approved site system, content structure, responsive states, and analytics conventions.

  • Contact, privacy, and terms pages remain included
  • Page requirements and content are confirmed before production
  • Heavy custom applications or integrations are scoped separately
Optional when no active marketing service is in place

Managed security, memory, speed, monitoring, and release support on a high-performance hosting tier.

  • Included with any active organic marketing or advertising service
  • You may instead choose your own compatible provider
  • Typical self-managed provider cost is approximately $15–$25 per month
Sanity, Webflow, or Framer

CMS account configuration and ongoing access for structured content management. WordPress carries no additional CMS account fee.

  • Structured editing and publishing access
  • Platform selected around site requirements and editor needs
  • Third-party platform overages or premium add-ons are reviewed separately
Motion for your business02 / 11Funnels
02 / Funnels

One audience. One offer. One next step.

Landing pages & funnels.

Focused campaign experiences designed to carry a visitor from message match to qualified action with as little friction as possible.

01Message match
02Focused promise
03Proof + clarity
04Qualified action
The calculator applies the eligible service-bundle rate

A campaign-specific landing page built for message match, credibility, tracking, and conversion.

  • 1–2 week setup timeline
  • Framer for self-managed campaigns; Astro when Scale Motion manages campaigns
  • $1,000 with ads, organic marketing, or a website build under $5,000
  • Included with a $5,000+ website or bundled ads + organic marketing
Same domain or closely related service

An additional funnel built from the approved campaign system for another offer, service, location, or audience.

  • Uses the shared design and tracking system
  • Unrelated industries requiring a full rebuild use the standard rate
  • Includes responsive and confirmation states
03 / CRM + Ads

Turn attention into an owned sales process

CRM, PPC & LSA.

Capture the lead, route it correctly, follow up consistently, and connect marketing activity to sales outcomes.

Attention
Lead
Qualified
Customer
CRM keeps the trail.
1–2 week setup timeline

Lead capture, pipeline structure, basic routing, management, and reporting around a system your team can actually use.

  • A 50% monthly and setup credit applies for active ad or SEO clients
  • Included for service plans above $3,000 per month
  • Advanced automations and integrations are itemized only when needed
Up to five campaigns or services · one domain

Search campaign development, account structure, conversion tracking, optimization, reporting, and ongoing management.

  • 1–2 week setup timeline
  • Campaigns typically need 2–4 weeks to gather useful data and trust
  • Media spend is separate and remains under your control
Beyond the five included campaigns

Additional campaign development and management for another closely related service under the same account and domain.

  • Uses the shared conversion and reporting system
  • Scope confirmed before launch
  • Quantity represents the number of added campaigns
For substantially different acquisition systems

Separate strategy, structure, creative direction, tracking, and management for an unrelated industry, domain, or account.

  • Used when the work cannot responsibly share one campaign system
  • Separate market and conversion analysis
  • Quantity represents the number of additional accounts
Motion for your business04 / 11Organic
04 / Organic

Build the answer before buyers ask

SEO & AEO growth.

A monthly publishing and improvement system informed by demand, rankings, competition, real customer questions, and business priorities.

Useful answerSource · structure · proof
ResearchPublishMeasureRevise
Up to 20 optimized pages or posts per month

Research, planning, production, and ongoing optimization across onsite SEO and answer-engine content.

  • A $500 monthly credit is applied with an active ad service
  • Service and location pages with genuine geographic evidence
  • Q&A, informative, persuasive, comparison, and ranking content
  • Priorities are selected from keyword value, present visibility, trends, and competition
05 / Authority

Earned visibility needs a credible trail

Authority & publication.

Strengthen the network around the site with owned placements, consistent business records, and technical corrections that support discoverability.

RegistryFoundation
DR 30–70High authority
DR 70+Premium authority
PublicationVisibility + awareness
Domain rating 30–70 · owned placement

A relevant guest-blog or placement opportunity selected for fit, authority, ownership, and long-term value.

  • Ownership is preferred over renting
  • Relevance and placement quality matter more than raw volume
  • Opportunity and final publisher are reviewed before purchase

Cart uses the $200 low-end estimate; final placement price is confirmed before approval.

Domain rating 70+ · owned placement

A premium editorial placement on a highly authoritative, relevant publisher when the opportunity supports the campaign.

  • Publisher and placement require approval
  • Owned placements avoid ongoing rental risk
  • Quantity represents approved placements

Cart uses the $1,000 low-end estimate; final placement price is confirmed before approval.

Available but not recommended

A temporary authority placement that remains live only while its recurring rental is paid.

  • Usually costs more over time
  • Placement may disappear if payment is missed
  • Owned placements are the default recommendation
Industry publication, news outlet, or media platform

Brand-awareness or public-relations content placed on a high-visibility, industry-relevant website.

  • Publication opportunity reviewed before commitment
  • Placement fee depends on outlet and format
  • Copywriting fee applies when Scale Motion creates the article

Cart uses the $2,000 low-end placement estimate. In-house copywriting, when needed, is scoped separately.

Only when the included review finds substantial issues

Heavy corrective work involving content organization, schema, technical search requirements, or inconsistent business registrations.

  • Initial referral-domain and business-registry review is included with a website build
  • Approval is requested before billable repair work starts
  • Quantity represents approved hours
Motion for your business06 / 11Local
06 / Local

Show up where the work actually happens

Google Business & local visibility.

A consistent local presence across posts, services, products, photos, reviews, responses, and the location signals that support visibility.

Your verified business
PostsPhotosReviewsServicesResponsesLocation evidence
Required when Scale Motion manages your LSA account

Full profile optimization and ongoing activity with automatic pricing based on the active marketing plan.

  • Five SEO-coded review requests in the first month
  • Eight business posts per month and photo metadata optimization
  • Review responses plus service, product, and settings revisions
  • $250 with either ads or organic marketing; included with both
07 / Included

Measurement, access, and support are part of the work

Included systems & custom support.

Every engagement should leave you with clearer evidence, direct access, and a practical line of communication—not another black box.

01Google Analytics
02Google Search Console
03Microsoft Clarity
04PostHog analytics setup
05Live reporting dashboard with CRM
06Team chat
07Monthly or weekly reporting calls
0816/7 support
Custom, case-by-case recovery

Investigation and recovery support for account access, website ownership, verification, or related platform issues.

  • Initial situation review
  • Recovery path depends on platform and available proof
  • Quantity represents the number of approved recovery hours
  • No unapproved heavy-lift work

Cart uses the $100 minimum. Additional work is approved before billing.

Scoped after a short conversation

Apple Maps and ads, ChatGPT ads, Bing Places and ads, chatbots, business automation, or bulk text and email campaigns.

  • Added to the plan for discussion with no automatic cost
  • Requirements, permissions, and platform costs are confirmed first
  • A written scope is provided before work begins
08 / Your plan

Third-to-last page · editable review

Your working plan.

Every selected service, quantity, and estimate appears here. Change a title to replace a service, edit quantities directly, or add another item.

Your plan is open.

Choose services throughout this guide or add one directly here.

Save · share · follow up

Send this proposal.

Add any questions, feedback, adjustments, or context. Sending saves the latest business-specific page and delivers the full proposal summary to John. When a valid client email is entered on page one, the client receives a copy too.

Proposal recipientsJohn@scalemotions.com · client copy pending a valid email

The email contains the selected services, quantities, applied pricing rules, totals, strategy details, file links, saved-page link, and this message. Do not include passwords or sensitive account credentials.

09 / Direct contact

Second-to-last page · the conversation is part of the process

Call or text with any questions or if you see something missing.

813-500-0198John@scalemotions.com
Quality + flexibility

Firm standards. Practical conversation.

I pride myself on quality and am firm on pricing, but I’m more than happy to negotiate when needed to get things moving. If something is missing or the mix does not fit, call me and we will work through it directly.

Aligned compensation

Profit sharing after 90 days.

If you consent to lead and transaction tracking, I can offer a profit-sharing compensation model that we build together after 90 days. The structure is agreed separately so we both have real visibility and skin in the game.

Referral benefit

Up to 20% off for the life of their plan.

Qualifying referrals that sign up through you can earn you up to 20% off while their plan remains active. Eligibility and the applied percentage are confirmed in writing.

10 / Terms & conditions

Last page · clarity before commitment

Terms & conditions.

These working terms explain payment, scheduling, ownership, confidentiality, and the initial service period. The approved proposal or service agreement controls the final scope.

01

Payment and start date

Payment for services is collected on or before the start date. Work can begin the same day when payment is received before 4 PM, or within 24 hours when received later. When organic marketing and a site build are purchased together, organic fees begin after the site is completed, approved, and deployed. Advertising may begin earlier when an approved landing page and campaign strategy are ready.

02

Delivery timelines and cooperation

Timelines are planning reference points, not guarantees. Refunds for completed work are not provided, but payment dates may be adjusted when delays materially move delivery. Delays may result from unexpected technical hurdles, account verification, or missing client information. Timely responses help keep work moving; when circumstances change, both parties will work toward a fair solution.

03

Initial 90-day service period

There are no enforced long-term contracts. An initial 90-day service period—three monthly payments—is required when advertising, Google Business, or hosting setup fees are waived. If all applicable services are cancelled before the third payment, a $1,000 setup fee becomes due to compensate for the additional initial setup work.

04

Month-to-month service after 90 days

After the initial 90-day period, recurring services continue month to month. Seven days’ notice is required before the next payment date because work is planned and performed continuously in advance of the billing cycle.

05

Payment-date extensions

Payment extensions of up to two weeks may be granted and prorated into the next billing cycle. Beyond two weeks, management services may be paused. Existing accounts will not be intentionally switched off or changed in a way that harms performance. Longer accommodations may be considered case by case when the working relationship and circumstances support it.

06

Payment plans

Payment plans may be considered, especially for advertising-only clients. Organic marketing work is commonly scheduled around the seven days before and after the payment date, so split-payment arrangements for those services are considered more selectively.

07

Ownership and access

Once fully paid, the accounts, content, assets, websites, and pages created for you are yours to keep. Scale Motion does not use proprietary access as leverage. You retain access to everything built or serviced. CRM software requires an ongoing platform payment—currently $97 per month without Scale Motion services—or it can be migrated to your own compatible account.

08

Competitive exclusivity

Scale Motion does not cross-pollinate client work and will not work with a direct competitor in an overlapping geographic customer market. Work in the same or a similar industry may be accepted only when there is no meaningful market overlap. Potential conflicts are cross-checked against the active portfolio and should be raised whenever clarification is needed.

09

Data privacy and security

Leads and private or proprietary information collected for you are shared only with you and authorized participants. Scale Motion uses two-factor authentication, business-specific passkeys, and access logging to protect customer, lead, payment, and login information. Final platform capabilities and security procedures may vary by provider.

Scale Motion
Questions before you begin?813-500-0198John@scalemotions.com